Sheldon Payne | Digital Marketing Coach
Guiding Digital Strategy
Ever realized that it’s been a week since you posted something on your business’ Facebook page? When did you last share something on Instagram? Got caught up in a day of meetings and didn’t engage on LinkedIn? This is why you need a social media content calendar. There are many reasons to want to get …
Whether you’re just getting started or if you’ve had a business Facebook Page for a while, it can be a murky, confusing place to try to find customers and generate sales. But all is not lost. I’ll show you some of the steps to take to define your goals, grow your audience, and ultimately your …
If you do any digital marketing, you know that you need to have some tracking software installed on your site so that you can properly analyze visits to your site. For most people, Google Analytics is the tool of choice. It’s not enough though to just add the tracking code to your site and call …
While everyone may have a different reason for thinking so, the general consensus is that 2016 was a pretty awful year. The one bright spot is that it’s now 2017, and we all have the ability to start fresh to outsource your digital marketing. The overarching goal of most businesses is to grow and expand, …
Mistakes are a part of life. It’s a fact. Like that time I got dressed in the dark and went to work with one blue sock and one black sock. Yep, mistake. They happen, but they don’t need to be a part of your website redesign experience. Especially SEO mistakes. Website redesigns are about more …
An Introduction To Instagram In this post, I’ll provide you with an introduction to Instagram, how to set it up and use it for your business. Please check back as this post will be updated on a regular basis with new feature updates, tips and strategies. What social media entity is owned by Facebook, has …
If you are on snapchat, one of the biggest hurdles has been how to increase or get more snapchat followers. Sure once you get the app, you add people that are in your address book. That’s great if you have thousands of contacts in our address book but the truth is that most of don’t. …
What if you could add 5, 10, 20, or more marketing reps to your company for little to no cost? Interested? What if these reps would sing your praises, spread the word, and fight your battles for you and all they hope for in return is some recognition? Who are these mystery reps? Brand advocates. …
Snapchat? But isn’t that for…? Well, we know what you thought Snapchat was for. At it’s heart Snapchat is a photo/video sharing app. With over 200 million monthly active users, it can be used to send both public and private messages, called snaps, including pictures, videos, drawings, emojis, and normal text. The key difference with …
“A Carpenter Is Only As Good As His Tools” and the same holds true for social media professionals. While there are many tools that make social management successful for my clients, Hootsuite, Tweetdeck and Google Analytics are my 3 must haves. Hootsuite almost encompasses everything you need with it’s scheduling across multiple social profiles, team …
