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Google AdWords: Landing Page Best Practices
This is the third blog post in my Google AdWords series. My first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing page selection.
Your ad copy may be good enough to inspire a lead to click on it, but what
Google AdWords 101 – Part 2: Beginner Tips for Choosing Keywords
This is the second blog post in my Google AdWords series. My first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some ideas on how to create your keyword list.
Keywords and landing page selection go hand-in-hand: together, they determine your ad
5 Questions to Ask Your Next SEO Consultant
Hiring a SEO Consultant (or company) can be one of the most critical decisions you make as an organization. Unlike an expensive newspaper or television ad that has a short shelf life, a good search engine optimization strategy can take months to impact your business in any positive manner but
The 2014 Social Media Super Bowl Round-up: Top 8 Marketing Campaigns
How many of you tuned into the Super Bowl on Sunday just to watch the ads? I certainly did! The Super Bowl is an exciting event for us marketers because it really showcases some of the best work in our industry. It ‘s expensive to run an ad during the Super Bowl and there are more eyes than ever, so there are always a few great brands that cut through the noise of everyone else. As social media evolves, it plays an ever-increasing important role for Super Bowl viewers, and brands are getting better and better at integrating traditional and digital media.
Here are 8 of the most talked about, viewed, or shared 2014 Social Media Super Bowl marketing campaigns:
1. Scarlett Johansson’ s Banned SodaStream Ad
Apparently, all SodaStream needed to make
Google AdWords 101- Part 1: Planning Your AdWords Strategy
Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become the quickest exit plan for your new or current business if not properly developed and managed.
Setting up
5 Tips for Starting a Facebook Business Page
With a client opening a brand new business this week, I began creating a social media presence from scratch. This can be a great challenge to businesses, both old and new, who have not had much experience in the social media sphere. With the beginning stages behind us and our
How to Protect Your Facebook Profile From Graph Search
Facebook has recently rolled out it ‘s Graph search feature.
Here are the steps you need to take if you are concerned about your Facebook privacy to reduce the chance of appearing in search results from people you don’ t know due to the privacy settings within your account.
Step 1 – Click the “About” section from your profile.
Step 2 – Change Who can see your information.
Under each of the following sections of your profile: Work and Education, Living,
The Best Iphone Photo Editing Apps for Instagram Supremacy
One of my favourite commercials in recent months is Apple ‘s “Photos Every Day” which is one of a series of ads where Apple displays the impact the Iphone has add in the world since it’ s inception.
You can watch it below.
This ad in particular focuses on the Iphone ‘s picture taking feature and if you have an Iphone in 2013 it’ s more than likely that you have downloaded or have heard of Instagram.
Unfortunately there ‘s no one for all app to do everything Instagram, luckily I’ ve decided to create a list of the best
5 Reasons to Invest in Search Engine Marketing
There are a number of benefits to running a paid search campaign.
First, the results are immediate, unlike natural listings resulting from any SEO efforts; your SEM campaign will drive qualified traffic to your site via Google, Yahoo, and MSN as soon as your campaign begins.
Second, unlike some
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