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Digital Marketing Coach | Social Media Training | Sheldon Payne

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5 Questions to Ask Your Next SEO Consultant

5 Questions to Ask Your Next SEO Consultant

Hiring a SEO Consultant (or company) can be one of the most critical decisions you make as an organization. Unlike an expensive newspaper or television ad that has a short shelf life, a good search engine optimization strategy can take months to impact your business in any positive manner but

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The 2014 Social Media Super Bowl Round-up: Top 8 Marketing Campaigns

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How many of you tuned into the Super Bowl on Sunday just to watch the ads? I certainly did! The Super Bowl is an exciting event for us marketers because it really showcases some of the best work in our industry. It ‘s expensive to run an ad during the Super Bowl and there are more eyes than ever, so there are always a few great brands that cut through the noise of everyone else. As social media evolves, it plays an ever-increasing important role for Super Bowl viewers, and brands are getting better and better at integrating traditional and digital media.
Here are 8 of the most talked about, viewed, or shared 2014 Social Media Super Bowl marketing campaigns:
1. Scarlett Johansson’ s Banned SodaStream Ad
Apparently, all SodaStream needed to make

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How to Protect Your Facebook Profile From Graph Search

How to Protect Your Facebook Profile From Graph Search

Facebook has recently rolled out it ‘s Graph search feature.

Here are the steps you need to take if you are concerned about your Facebook privacy to reduce the chance of appearing in search results from people you don’ t know due to the privacy settings within your account.
Step 1 – Click the “About” section from your profile.

Step 2 – Change Who can see your information.
Under each of the following sections of your profile: Work and Education, Living,

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The Best Iphone Photo Editing Apps for Instagram Supremacy

The Best Iphone Photo Editing Apps for Instagram Supremacy

One of my favourite commercials in recent months is Apple ‘s “Photos Every Day” which is one of a series of ads where Apple displays the impact the Iphone has add in the world since it’ s inception.

You can watch it below.

This ad in particular focuses on the Iphone ‘s picture taking feature and if you have an Iphone in 2013 it’ s more than likely that you have downloaded or have heard of Instagram.

Unfortunately there ‘s no one for all app to do everything Instagram, luckily I’ ve decided to create a list of the best

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The Best Anti Smoking Campaign Ever

The Best Anti Smoking Campaign Ever

Smoking in any way shape or form has always been something I ‘ve never endorsed and never plan to. Both of my parents smoke and always have so I’ m not sure where my intolerance for the non-smoking comes from. I ‘ve asked them to quit on many occasions and they have tried without any success. After all my years, I wish could have used this tactic when I was a child so perhaps they could have quit.

I stumbled upon this tonight while preparing for a presentation tomorrow at noon and I couldn’ t help myself from taking the time to create this post about a subject that has touched so many and has challenged the anti-smoking organizations

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