Entrepreneurs Esquire Guy reveals the Do’s and Don’ts of Social Media with a nice little jazz number.   Continue reading

Here’s my weekly recap of what happened in digital marketing world this week. This is a collection of favourite tweets and must read articles for those looking to stay up to date in this wild and fast pace industry. Social Media  5 Pieces of Damn Good Advice for Social Media Marketers - As digital creative and social leaders, we need to step away from the computer and realize that our business, at the end of the day, is really all about communication and relationships – things that exist away from a computer screen. SEM What to Do if AdWords Says Your Landing Continue reading

I created this blog to write about my passions and to share my knowledge and for anyone that know’s me they know I’m passionate about hockey. Playing, watching, you name it, I love the game so I apologize for those of you expecting something here related to marketing. It’s the start of another NHL season. Yet, here we are, another lockout. While I don’t rant often, here’s my solution for the NHL lockout that’s affecting more than the players and owners. The NHL should cancel the remainder of the season begin to think about rebuilding the league. If I were Continue reading

To my fellow Canadian search marketer’s, the team at Google Adwords has finally added Postal Code Targeting in Canada as part of their geo-targeting options to provide a boost to local advertisers. While our US counterparts have had the opportunity to target ZIP code targeting for quite some time, companies targeting Canadians can now target or exclude geographic locations by Canadian Postal Code FSAs. This means you can now geo target to the first three letters of a postal code and it will look like this when logged into Adwords: Source: Uploaded by user via Sheldon on Pinterest   The Continue reading