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This is the second blog post in my Google AdWords series. My first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some ideas on how to create your keyword list.
Keywords and landing page selection go hand-in-hand: together, they determine your ad
Hiring a SEO Consultant (or company) can be one of the most critical decisions you make as an organization. Unlike an expensive newspaper or television ad that has a short shelf life, a good search engine optimization strategy can take months to impact your business in any positive manner but
How many of you tuned into the Super Bowl on Sunday just to watch the ads? I certainly did! The Super Bowl is an exciting event for us marketers because it really showcases some of the best work in our industry. It ‘s expensive to run an ad during the Super Bowl and there are more eyes than ever, so there are always a few great brands that cut through the noise of everyone else. As social media evolves, it plays an ever-increasing important role for Super Bowl viewers, and brands are getting better and better at integrating traditional and digital media.
Here are 8 of the most talked about, viewed, or shared 2014 Social Media Super Bowl marketing campaigns:
1. Scarlett Johansson’ s Banned SodaStream Ad
Apparently, all SodaStream needed to make
Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become the quickest exit plan for your new or current business if not properly developed and managed.
With a client opening a brand new business this week, I began creating a social media presence from scratch. This can be a great challenge to businesses, both old and new, who have not had much experience in the social media sphere. With the beginning stages behind us and our
Facebook has recently rolled out it ‘s Graph search feature.
Here are the steps you need to take if you are concerned about your Facebook privacy to reduce the chance of appearing in search results from people you don’ t know due to the privacy settings within your account.
Step 1 – Click the “About” section from your profile.
Step 2 – Change Who can see your information.
Under each of the following sections of your profile: Work and Education, Living,
One of my favourite commercials in recent months is Apple ‘s “Photos Every Day” which is one of a series of ads where Apple displays the impact the Iphone has add in the world since it’ s inception.
You can watch it below.
This ad in particular focuses on the Iphone ‘s picture taking feature and if you have an Iphone in 2013 it’ s more than likely that you have downloaded or have heard of Instagram.
Unfortunately there ‘s no one for all app to do everything Instagram, luckily I’ ve decided to create a list of the best
There are a number of benefits to running a paid search campaign.
First, the results are immediate, unlike natural listings resulting from any SEO efforts; your SEM campaign will drive qualified traffic to your site via Google, Yahoo, and MSN as soon as your campaign begins.
Second, unlike some
Smoking in any way shape or form has always been something I ‘ve never endorsed and never plan to. Both of my parents smoke and always have so I’ m not sure where my intolerance for the non-smoking comes from. I ‘ve asked them to quit on many occasions and they have tried without any success. After all my years, I wish could have used this tactic when I was a child so perhaps they could have quit.
I stumbled upon this tonight while preparing for a presentation tomorrow at noon and I couldn’ t help myself from taking the time to create this post about a subject that has touched so many and has challenged the anti-smoking organizations