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3 Reasons Why A Business Should Outsource Their Digital Marketing
While everyone may have a different reason for thinking so, the general consensus is that 2016 was a pretty awful year. The one bright spot is that it’s now 2017, and we all have the ability to start fresh to outsource your digital marketing. The overarching goal of most
5 SEO Mistakes to Avoid Before Your Next Website Redesign
Mistakes are a part of life. It’s a fact. Like that time I got dressed in the dark and went to work with one blue sock and one black sock. Yep, mistake. They happen, but they don’t need to be a part of your website redesign experience. Especially SEO
Instagram 101: An Introduction to Instagram
An Introduction To Instagram
In this post, I ‘ll provide you with an introduction to Instagram, how to set it up and use it for your business. Please check back as this post will be updated on a regular basis with new feature updates, tips and strategies.
What social media entity is owned by Facebook, has 1 Billion monthly users, and is considered to be the single most important social network among American teenagers? If you said Instagram, you’re right. Instagram drives 58 times more engagement per follower than Facebook and 120 times more than Twitter. If you run a photography or other visual arts business, you’re probably already on Instagram, but no matter what kind of industry you’re in, the service should be part of your social media strategy.
Instagram is primarily a mobile-only application; there is a website interface, but it contains extremely limited functionality – you can view your feeds and update your profile, but you can’t post any content. When you launch the app for the first time, it will take you through the account setup process.
Why Instagram Is Important
Over 1 Billion people use Instagram every single month
500 Million+ people worldwide use Instagram every day
80% of Instagram users follow a business on Instagram
400 Million+ Instagrammers use Instagram Stories every day
Instagram Basics
Setup Your Instagram Account and Profile
When setting up your account for the first time, you have two options, you can sign via the desktop platform at Instagram.com or you can download the Instagram App from the Apple Store, Google Play Store, or Microsoft Store.
The setup process is straightforward but here are some helpful tips when creating your account:
Try to reserve a username that you are using on your other social media profiles as this will make it much easier for people to find you and your brand.
If you are a business, set your account to the “Business Profile” as this will allow you to take advantage of the in-app insights and adverting options. This will also allow you set up direct publishing from tools like Hootsuite, HubSpot, and Buffer.
If you are a business, choose a profile picture that is on-brand with your other social networks. (Profile Photos should be 110 by 110 pixels)
After signing up for an account, the first thing you’ ll want to do is to follow some people and look at their photos. Like its parent, Facebook, Instagram uses an algorithm to determine what to show you and when so don ‘t panic if someone suddenly drops out of your timeline. Just go engage with their account and they should start showing up in your timeline again.
Find People to Follow
You can find your followings by connecting to Facebook or your phone contacts. If you want to search for other folks, click on the magnifying glass icon at the bottom of your screen and Instagram will show you some videos, Stories (we’ ll get into those in a minute), and photos
Get More Snapchat Followers with Ghostcodes
If you are on snapchat, one of the biggest hurdles has been how to increase or get more snapchat followers. Sure once you get the app, you add people that are in your address book. That ‘s great if you have thousands of contacts in our address book but the truth is that most of don’ t.
So how do you find new and interesting people to follow on
How to Boost Your Social Media Marketing with Brand Advocacy
What if you could add 5, 10, 20, or more marketing reps to your company for little to no cost? Interested?
What if these reps would sing your praises, spread the word, and fight your battles for you and all they hope for in return is some recognition?
Who
Beginner’s Guide: Getting Started with Snapchat
Snapchat? But isn’t that for…? Well, we know what you thought Snapchat was for. At it’s heart Snapchat is a photo/video sharing app. With over 200 million monthly active users, it can be used to send both public and private messages, called snaps, including pictures, videos, drawings, emojis, and
My 3 Favorite Social Media Management Tools
“A Carpenter Is Only As Good As His Tools” and the same holds true for social media professionals. While there are many tools that make social management successful for my clients, Hootsuite, Tweetdeck and Google Analytics are my 3 must haves.
Hootsuite almost encompasses everything you need with it’s
7 Tips for Enhancing Your Email Marketing Campaigns
The success of your e-mail marketing and advertising campaign is often based on a set of complex elements. Nonetheless, several these problems could be proactively managed to make certain an optimized response. When creating your next email campaign, think about the following guidelines to take your email marketing campaigns
Google AdWords: Landing Page Best Practices
This is the third blog post in my Google AdWords series. My first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing page selection.
Your ad copy may be good enough to inspire a lead to click on it, but what
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