Recap of the day in the brain:
Google Touts Conversion Boost With Call Tracking Solution – Google Call Metrics uses the same technology that’s behind Google Voice. It generates a unique phone number for each ad/search campaign and can be used for both PC search ads and those that appear on smartphones or tablets.
How to use Paid Search as a Branding Tool – Ann Summers takes interesting approach to generate brand awareness via Paid Search.
How to Target Affluent Facebook Users – One group of people marketers would love to get their ads in front of are the affluent. There is no way to target strictly job titles, incomes, or property values on Facebook unless you think outside the box.
Please check back throughout the day for new articles and comments.
