It’s raining here in St. John’s so it’s a great day to catch up on digital marketing. Here are several articles worth reading during a break from the work week:
5 tips for building a super-sticky Facebook page – Remember when “how to build sticky websites” articles were everywhere? Well, the goals for Facebook are different, and you risk being disappointed with your social marketing investment if you don’t understand this new paradigm. Luckily for all of the social marketers, a Facebook “like” is inherently sticky.
The Ultimate Guide to Twitter Optimization – Website Magazine provides 10 tips for Twitter optimization to make sure that your business is at the forefront of the Web’s next search boom.
Social Media Distractions are Costing Businesses Major Money – In a survey of more than 500 employees in U.S. businesses of all sizes, harmon.ie found that at companies with more than 1,000 employees, these kinds of digital distractions can waste more than $10 million each year.
Sidenote – I want to here from you on this subject so I’ve posted the question on Facebook – Is Social Media Costing Your Business Money?
Unified Tracking: Making Sense of Display and Search Data – Unified tracking lets you see all the given touchpoints before the user converts and gives a better overall picture of the effectiveness of the display/search mix.
Search marketing stats round up – Here’s a selection of recent search stats, taken from a range of sources, including ourUK Search Engine Benchmarking report, the Internet Statistics Compendium, and others.
Will Nike’s SportsWatch GPS Keep You Running? – Chris Taylor of Mashable Reviews the new SportsWatch GPS by Nike. Here’s a quick video or the product.
In case you missed it, here’s a review of my First NikePlus GPS run.
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