Here’s my weekly recap of what happened in digital marketing world this week. This is a collection of favourite tweets and must read articles for those looking to stay up to date in this wild and fast pace industry.
Social Media
4 Ways to Stay Up to Date with Your Network on the New LinkedIn Homepage – Here are four simple ways you can use your new LinkedIn homepage to stay up to date with your professional network:
SEM
The Simple Approach to PPC Campaigns for SMBs – There are a lot of kinds of SMBs out there, but of those that will purchase SEM through an agency, you can generally split them into to two buckets: those that understand and use digital media, and those that understand that digital media is important to them, but don’t touch it themselves.
SEO
How Do You Know If Google Panda Or EMD Hurt Your Site? – How do you know if you have a keyword based domain and you see a decline in Google traffic, if it was EMD or Panda related? Maybe it is both? Maybe EMD is baked into Panda? Google said it only goes after low-quality exact match domains (EMDs) not high-quality ones. But I doubt they are baked in.
Mobile Marketing
App Store Optimization: 8 Tips for Higher Rankings – What follow is an outline of the most important factors that can impact app store ranking, along with a few tips to ensure long-term improvement.
Display Advertising
Display Ad Metrics – The basic understanding of a few of the metrics is a terrific way to improve your current and future marketing attempts.
Web Analytics
Introducing Google Tag Manager – Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface.
App of the Week
Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 26,000 cities and 192 countries.
Brain Power
Be Happier: 10 Things to Stop Doing Right Now– Happiness–in your business life and your personal life–is often a matter of subtraction, not addition. Consider, for example, what happens when you stop doing the following 10 things…Read On
Quote of the Week
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