Must Read Marketing Articles – Week of January 9th

So I’ve finally taken some time to update the blog. It’s been awhile since I’ve updated the Inside the Brain section of the blog so here’s my first update for 2012. Here’s what you may have missed this week in the digital marketing realm.

Social Media Articles

How to Create a Social Media Calendar – Originally designed for books, magazines, and newspapers, editorial calendars have been around for centuries and are the lifeline to successful publishing. Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and ppc, should also wrap into traditional marketing campaigns.

Why Social Media May Weaken the Moral Fiber of Your Workplace – Much is said about the benefits of social media for businesses, but what about the drawbacks? Though we’ve long heard about the productivity drain among employees who use social media at work, a new downside is getting some attention: ethical violations.

Real-Life Examples of How Google’s “Search Plus” Pushes Google+ Over Relevancy: The new Google “Search Plus Your World” feature — which I’m now simply calling “Search Plus” — has just gone live for me. Huge debate erupted yesterday over whether it somehow favors Google+. I can see now that it clearly does, even more than I thought. Here’s a closer look at the changes, including how they turn Google+ into an essential social network for any search marketer.

 

SEM/SEO Articles

The End of Link Building as We’ve Known and Loved it – The past couple of years have made us all aware of the growing importance of social media, and Google’s Panda update made it common knowledge that other types of user behavior could be a factor in search engine rankings.

What The Merging of Google+ and Google Search means to SEO – G+ also solves Google’s very big problem of trust and authority for content that’s served in their SERPs. Before Google Profiles and their push for connecting authors with the content they’ve written, they had to rely solely on “low confidence” data to determine trust and authority and hope for the best.

In case you missed it, the CES (Consumer Electronic Show) took place this week in Las Vegas. Here are several reviews on what we’ll be seeing in our home in the not so distant Future.

From Entrepreneur – What I learned at CES 2012

From Techradar – CES 2012 Highlights: What you need to know

Here are a couple of the products coming soon to a living room near you.

[youtube]http://www.youtube.com/watch?v=5C1nADiC6OE&hd=1[/youtube]

 

Samsung’s Transparent Smart Window

[youtube]http://www.youtube.com/watch?v=mTVPVobDrms&hd=1[/youtube]

 

Stayed tuned in the coming weeks as I’ll be adding new blog post on Paid Search, Mobile Marketing and Social Media.