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2018 is just a few weeks away! And while you’re preparing for the holidays and spending time with your family, it doesn’t hurt to reflect on 2017 and all the good (and bad!) things it brought with it.
As we move closer to 2018, ask yourself: did you meet
Lately, I’ve noticed a lot of posts by my Facebook friends that were not of interest or of relevance to me. Have you ever seen somebody start their status update with “Attention, high school friends!” or a variation thereof? This can be annoying to anybody who is not a
4 Tactics to Increase Your Backlinks
When it comes to your website, it’s not enough to have your on-page SEO down with optimized content and meta tags. While using great keywords is certainly a step in the right direction, a single tactic alone won’t shoot you up to the
If you have a business, you know you need a website. It needs to be more than a brochure. It needs to be a tool that will help drive leads and sales for you. You want your website to work just as hard for your business as you do.
Running a business can be extremely challenging – there are so many things that require attention. A store needs to look presentable no matter how many people come through, restaurants need all of their tables set, and you may even find yourself washing windows and cleaning toilets in the
Ever realized that it ‘s been a week since you posted something on your business’ Facebook page? When did you last share something on Instagram? Got caught up in a day of meetings and didn ‘t engage on LinkedIn? This is why you need a social media content calendar.
There are many reasons to want to get your brand on social media: maybe you want to advertise your latest products or new events, give interested parties a behind-the-scenes look at your culture, or simply have a direct channel to casually communicate with your audience. Social media can be seen as a sort of wild west, where everything is intended to be organic and off-the-cuff, but the lack of results begotten by inconsistent behaviour have led more than one company to decide social media is a waste of time. In contrast to outward appearances, careful planning and consistent execution can win the day on social media, and there are few better places to start than with the creation of a social media editorial content calendar.
4 Reasons to Use a Social Media Content Calendar
Preparing your content in advance will ensure that you stay organized, and doing it in one chunk instead of day to day will be more efficient. We recommend creating at minimum a week of content at a time, up to a month at a time. If you prepare in advance, you won’ t be stuck with nothing when things get busy.
Plan Your Content Strategy
Before you start filling out spreadsheets or writing content, think of
Whether you’re just getting started or if you’ve had a business Facebook Page for a while, it can be a murky, confusing place to try to find customers and generate sales. But all is not lost. I’ll show you some of the steps to take to define your goals,
If you do any digital marketing, you know that you need to have some tracking software installed on your site so that you can properly analyze visits to your site. For most people, Google Analytics is the tool of choice. It’s not enough though to just add the tracking
While everyone may have a different reason for thinking so, the general consensus is that 2016 was a pretty awful year. The one bright spot is that it’s now 2017, and we all have the ability to start fresh to outsource your digital marketing. The overarching goal of most