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Digital Marketing Coach | Social Media Training | Sheldon Payne

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Google Analytics for Beginners

Google Analytics for Beginners - Sheldon Payne

Do you have a website or a blog? Chances are pretty good that you do. Have you ever wondered how many visitors stop by to visit to your site? Where they come from? What pages or posts they’re reading while they’re there? Or even worse, what they’re NOT reading?

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SEO vs SEM: Which is Better for Your Business?

SEO vs SEM - Which is Better for Your Business

One of the most incredibly powerful marketing tools on the internet is “search”. Every day millions and millions of searches happen on Google. I bet you got to this article through a Google search didn ‘t you? The chances are that if you are a local or online business, people will also be searching for your business too.

Research on daily online search was conducted on a global scale in 2017. The results showed that over six billion people search for something on the internet 2-5 times daily on the average. One reason to leverage the power of search is that it generates massive, real traffic which can convert into leads and sales. There are two ways you can take advantage: search engine marketing (SEM) and search engine optimization (SEO). As a business, you may be wondering, “Which is better? Where should I invest my marketing budget?” I’ m here to shed some light on that subject.
What is SEO?
SEO describes

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How To Choose Your Website Domain Name

How To Choose Your Website Domain Name

You’ve thought long and hard to create your business or blog name. Now you need a domain name. Maybe, you ‘re starting a new company, a new brand, a new blog or have an existing brand you’ re trying to take online? Either way, you’re going to need a website. These tips will keep you on how to choose the best website domain name for your business.

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