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My 3 Favorite Social Media Management Tools

“A Carpenter Is Only As Good As His Tools” and the same holds true for social media professionals. While there are many tools that make social management successful for my clients, Hootsuite, Tweetdeck and Google Analytics are my 3 must haves. Hootsuite almost encompasses everything you need with it’s scheduling across multiple social profiles, team collaboration, analytics reports, and more recently it’s content suggestions for content curating. Tweetdeck is my go to tool for social listening and real time interaction. It’s great for live events and twitter chats. Measurement is vital to the success of social media management and for Continue reading

7 Tips for Enhancing Your Email Marketing Campaigns

7 Tips For Enhancing Your Email Marketing Campaigns

The success of your e-mail marketing and advertising campaign is often based on a set of complex elements. Nonetheless, several these problems could be proactively managed to make certain an optimized response. When creating your next email campaign, think about the following guidelines to take your email marketing campaigns to the next level. 1. Your list. Undoubtedly one of one of the most important aspects of any email marketing and advertising campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in items or services Continue reading

Google AdWords: Landing Page Best Practices

Landing Page Best Practice

This is the third blog post in my Google AdWords series. My first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing page selection. Your ad copy may be good enough to inspire a lead to click on it, but what happens then? Your landing page is the most important component of your ad campaign for converting a lead to a customer. First of all, you might be wondering “what is a landing page?” A landing page refers to the page on your website that your ad will link to, that a lead will Continue reading

Google AdWords 101 – Part 2: Beginner Tips for Choosing Keywords

This is the second blog post in my Google AdWords series. My first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some ideas on how to create your keyword list. Keywords and landing page selection go hand-in-hand: together, they determine your ad copy. It’s necessary to consider this relationship to ensure your ads are successful. There should always be a match between your keywords, your ad copy, and your landing page copy. A direct match will increase your quality score (the score of relevancy Google assigns your ads), which will keep your costs lower Continue reading

5 Questions to Ask Your Next SEO Consultant

SEO-Consultant-Services

Hiring a SEO Consultant (or company) can be one of the most critical decisions you make as an organization. Unlike an expensive newspaper or television ad that has a short shelf life, a good search engine optimization strategy can take months to impact your business in any positive manner but the results are well worth the investment in the long term. Unfortunately, the results from a poorly planned and executed SEO strategy can cripple your business if you hire the wrong consultant or company. Evaluating a SEO service provider can be a daunting task for anyone who is not familiar with Continue reading