For all of those digital media planners out there looking to defend your rationale to allocate budget in Facebook or Google. Please read the research from the folks at Wordstream comparing Facebook Advertising to Advertising in the Google Display Network. The research compares advertising reach, ad performance, revenues and growth, ad formats, and targeting options (all with a nice report card image) Continue reading
New Facebook Fan Page Timeline Overview
February 29th, 2012 
Payner In September of 2011 Facebook introduced Facebook Timeline for it’s users which meant that it was only logical Facebook Pages would also transition into the timeline mix. Well that time as come and if you are the owner (or admin) of a Facebook Page you have probably noticed something like this over the last couple of days when you were getting ready to make that next engaging post to share with all of your fans. Continue reading
Why Use Pinterest for Your Business
February 26th, 2012 Payner While many businesses are just getting comfortable with Twitter, Facebook, Google+, and Youtube they now have to contend with the new kid on the block and that kid, or toddler if you will, is Pinterest. Continue reading
