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5 Questions to Ask Your Next SEO Consultant


Hiring a SEO Consultant (or company) can be one of the most critical decisions you make as an organization. Unlike an expensive newspaper or television ad that has a short shelf life, a good search engine optimization strategy can take months to impact your business in any positive manner but the results are well worth the investment in the long term. Unfortunately, the results from a poorly planned and executed SEO strategy can cripple your business if you hire the wrong consultant or company. Evaluating a SEO service provider can be a daunting task for anyone who is not familiar with Continue reading

Google AdWords 101- Part 1: Planning Your AdWords Strategy

Search Engine Marketing Planning

Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become the quickest exit plan for your new or current business if not properly developed and managed. Setting up your first AdWords campaign can be confusing, but once you do it the first time, it gets easier and easier. In my Google AdWords blog post series, I’ll share my best practices so that you can become a seasoned paid search marketing expert. In this post, I’ll start with how to Continue reading

How to Protect Your Facebook Profile From Graph Search


Facebook has recently rolled out it’s Graph search feature. Here are the steps you need to take if you are concerned about your Facebook privacy to reduce the chance of appearing in search results from people you don’t know due to the privacy settings within your account. Step 1 – Click the “About” section from your profile. Step 2 – Change Who can see your information. Under each of the following sections of your profile: Work and Education, Living, Relationship Status, Basic Information and Contact Information you will find an Edit box. When you click the edit box for each Continue reading

The Best Iphone Photo Editing Apps for Instagram Supremacy

10 Best Iphone Photo Editing Apps for Instagram Supremacy

One of my favourite commercials in recent months is Apple’s ”Photos Every Day” which is one of a series of ads where Apple displays the impact the Iphone has add in the world since it’s inception. The ad has been posted on Apple’s website and YouTube channel. You can watch it below. This ad in particular focuses on the Iphone’s picture taking feature and if you have an Iphone in 2013 it’s more than likely that you have downloaded or have heard of Instagram. Unfortunately there’s no one for all app to do everything Instagram, luckily I’ve decided to create a list of the Continue reading

5 Reasons to Invest in Search Engine Marketing

There are a number of benefits to running a paid search campaign. First, the results are immediate, unlike natural listings resulting from any SEO efforts; your SEM campaign will drive qualified traffic to your site via Google, Yahoo, and MSN as soon as your campaign begins. Second, unlike some other advertising channels, we have total control throughout your entire campaign from start to finish. With your paid search campaign we can: Control the amount you are willing to pay per click Choose which keywords or phrases you would like to appear in search results Choose which message(s) you would like Continue reading