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The Absolute Beginner’s Guide to Twitter

The Absolute Beginner’s Guide to Twitter Where is Twitter? What’s a Hashtag? Who is a ReTweet? Why are all those symbols being used? How do I do this? Learning how to use Twitter can seem a bit like learning a new language, but when it’s such a valuable tool for your business, it’s important to get it right. Let’s get started on how to use Twitter for your brand. First …Read More

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How To Use Your Facebook Profile with Custom List

Lately, I’ve noticed a lot of posts by my Facebook friends that were not of interest or of relevance to me. Have you ever seen somebody start their status update with “Attention, high school friends!” or a variation thereof? This can be annoying to anybody who is not a part of your target audience – and it’s totally avoidable! Today on Payne’s Brain, I will be sharing with you a …Read More

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How to Create a Social Media Content Calendar

Ever realized that it’s been a week since you posted something on your business’ Facebook page? When did you last share something on Instagram? Got caught up in a day of meetings and didn’t engage on LinkedIn? This is why you need a social media content calendar. There are many reasons to want to get your brand on social media: maybe you want to advertise your latest products or new …Read More

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How to Attract Customers To Your Business On Facebook

Whether you’re just getting started or if you’ve had a business Facebook Page for a while, it can be a murky, confusing place to try to find customers and generate sales. But all is not lost. I’ll show you some of the steps to take to define your goals, grow your audience, and ultimately your business. Prioritize Your Business Objectives If your business is on Facebook, it’s there for a …Read More

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Instagram 101: An Introduction to Instagram

What social media entity is owned by Facebook, has 500 million monthly users, and is considered to be the single most important social network among American teenagers? If you said Instagram, you’re right. Instagram drives 58 times more engagement per follower than Facebook and 120 times more than Twitter. If you run a photography or other visual arts business, you’re probably already on Instagram, but no matter what kind of …Read More

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Beginner’s Guide: Getting Started with Snapchat

Snapchat? But isn’t that for…? Well, we know what you thought Snapchat was for. At it’s heart Snapchat is a photo/video sharing app. With over 200 million monthly active users, it can be used to send both public and private messages, called snaps, including pictures, videos, drawings, emojis, and normal text. The key difference with Snapchat, compared to other platforms, is that all messages have a self-destruct timer. Direct messages …Read More

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My 3 Favorite Social Media Management Tools

“A Carpenter Is Only As Good As His Tools” and the same holds true for social media professionals. While there are many tools that make social management successful for my clients, Hootsuite, Tweetdeck and Google Analytics are my 3 must haves. Hootsuite almost encompasses everything you need with it’s scheduling across multiple social profiles, team collaboration, analytics reports, and more recently it’s content suggestions for content curating. Tweetdeck is my …Read More

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The 2014 Social Media Super Bowl Round-up: Top 8 Marketing Campaigns

How many of you tuned into the Super Bowl on Sunday just to watch the ads? I certainly did! The Super Bowl is an exciting event for us marketers because it really showcases some of the best work in our industry. It’s expensive to run an ad during the Super Bowl and there are more eyes than ever, so there are always a few great brands that cut through the noise …Read More

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5 Tips for Starting a Facebook Business Page

With a client opening a brand new business this week, I began creating a social media presence from scratch. This can be a great challenge to businesses, both old and new, who have not had much experience in the social media sphere. With the beginning stages behind us and our client, what better time to offer up some tips on entering the world of social media! You may know how to …Read More

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