Sheldon Payne | Digital Marketing Coach
Guiding Digital Strategy
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One of the most incredibly powerful marketing tools on the internet is “search”. Every day millions and millions of searches happen on Google. I bet you got to this article through a Google search didn’t you? The chances are that if you are a local or online business, people will also be searching for your …
This is the third blog post in my Google AdWords series. My first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing page selection. Your ad copy may be good enough to inspire a lead to click on it, but what happens then? Your landing page is …
This is the second blog post in my Google AdWords series. My first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some ideas on how to create your keyword list. Keywords and landing page selection go hand-in-hand: together, they determine your ad copy. It’s necessary to consider this …
Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become the quickest exit plan for your new or current business if not properly developed and managed. Setting up your first AdWords campaign can be …
There are a number of benefits to running a paid search campaign. First, the results are immediate, unlike natural listings resulting from any SEO efforts; your SEM campaign will drive qualified traffic to your site via Google, Yahoo, and MSN as soon as your campaign begins. Second, unlike some other advertising channels, we have total …
To my fellow Canadian search marketer’s, the team at Google Adwords has finally added Postal Code Targeting in Canada as part of their geo-targeting options to provide a boost to local advertisers. While our US counterparts have had the opportunity to target ZIP code targeting for quite some time, companies targeting Canadians can now target …
