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SEO

SEO vs SEM: Which is Better for Your Business?

One of the most incredibly powerful marketing tools on the internet is “search”. Every day millions and millions of searches happen on Google. I bet you got to this article through a Google search didn’t you? The chances are that if you are a local or online business, people will also be searching for your business too. Research on daily online search was conducted on a global scale in 2017. …Read More

Improve Your SEO with These 4 Tactics to Increase Your Backlinks

4 Tactics to Increase Your Backlinks When it comes to your website, it’s not enough to have your on-page SEO down with optimized content and meta tags. While using great keywords is certainly a step in the right direction, a single tactic alone won’t shoot you up to the top of the search rankings, unless you’re focusing on a long-tail or very specific keyword. One of the most valuable ways …Read More

5 Questions to Ask Your Next SEO Consultant

Hiring a SEO Consultant (or company) can be one of the most critical decisions you make as an organization. Unlike an expensive newspaper or television ad that has a short shelf life, a good search engine optimization strategy can take months to impact your business in any positive manner but the results are well worth the investment in the long term. Unfortunately, the results from a poorly planned and executed SEO …Read More