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Search Engine Marketing

Google AdWords: Landing Page Best Practices

This is the third blog post in my Google AdWords series. My first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing page selection. Your ad copy may be good enough to inspire a lead to click on it, but what happens then? Your landing page is the most important component of your ad campaign for converting a lead to a customer. …Read More

Google AdWords 101 – Part 2: Beginner Tips for Choosing Keywords

This is the second blog post in my Google AdWords series. My first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some ideas on how to create your keyword list. Keywords and landing page selection go hand-in-hand: together, they determine your ad copy. It’s necessary to consider this relationship to ensure your ads are successful. There should always be a match between your keywords, …Read More

Google AdWords 101- Part 1: Planning Your AdWords Strategy

Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become the quickest exit plan for your new or current business if not properly developed and managed. Setting up your first AdWords campaign can be confusing, but once you do it the first time, it gets easier and easier. In …Read More

5 Reasons to Invest in Search Engine Marketing

There are a number of benefits to running a paid search campaign. First, the results are immediate, unlike natural listings resulting from any SEO efforts; your SEM campaign will drive qualified traffic to your site via Google, Yahoo, and MSN as soon as your campaign begins. Second, unlike some other advertising channels, we have total control throughout your entire campaign from start to finish. With your paid search campaign we …Read More

Google Adwords Postal Code Targeting Now Available in Canada

To my fellow Canadian search marketer’s, the team at Google Adwords has finally added Postal Code Targeting in Canada as part of their geo-targeting options to provide a boost to local advertisers. While our US counterparts have had the opportunity to target ZIP code targeting for quite some time, companies targeting Canadians can now target or exclude geographic locations by Canadian Postal Code FSAs. This means you can now geo …Read More