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SEO vs SEM: Which is Better for Your Business?

One of the most incredibly powerful marketing tools on the internet is “search”. Every day millions and millions of searches happen on Google. I bet you got to this article through a Google search didn’t you? The chances are that if you are a local or online business, people will also be searching for your business too. Research on daily online search was conducted on a global scale in 2017. …Read More

How To Choose Your Website Domain Name

You’ve thought long and hard to create your business or blog name. Now you need a domain name. Maybe, you’re starting a new company, a new brand, a new blog or have an existing brand you’re trying to take online? Either way, you’re going to need a website. These tips will keep you on how to choose the best website domain name for your business. There are a few things that …Read More

5 Digital Marketing Trends for 2018

2018 is just a few weeks away! And while you’re preparing for the holidays and spending time with your family, it doesn’t hurt to reflect on 2017 and all the good (and bad!) things it brought with it. As we move closer to 2018, ask yourself: did you meet your marketing goals? What changes do you hope to implement in the New Year? Looking ahead, here are five trends that …Read More

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How To Use Your Facebook Profile with Custom List

Lately, I’ve noticed a lot of posts by my Facebook friends that were not of interest or of relevance to me. Have you ever seen somebody start their status update with “Attention, high school friends!” or a variation thereof? This can be annoying to anybody who is not a part of your target audience – and it’s totally avoidable! Today on Payne’s Brain, I will be sharing with you a …Read More

Improve Your SEO with These 4 Tactics to Increase Your Backlinks

4 Tactics to Increase Your Backlinks When it comes to your website, it’s not enough to have your on-page SEO down with optimized content and meta tags. While using great keywords is certainly a step in the right direction, a single tactic alone won’t shoot you up to the top of the search rankings, unless you’re focusing on a long-tail or very specific keyword. One of the most valuable ways …Read More

Blogging For Business: Build Your Brand in a Few Hours a Week

Running a business can be extremely challenging – there are so many things that require attention. A store needs to look presentable no matter how many people come through, restaurants need all of their tables set, and you may even find yourself washing windows and cleaning toilets in the pursuit of making your business as attractive as it can be to your customer. It’s great to have high standards, but …Read More

How to Create a Social Media Content Calendar

Ever realized that it’s been a week since you posted something on your business’ Facebook page? When did you last share something on Instagram? Got caught up in a day of meetings and didn’t engage on LinkedIn? This is why you need a social media content calendar. There are many reasons to want to get your brand on social media: maybe you want to advertise your latest products or new …Read More

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How to Attract Customers To Your Business On Facebook

Whether you’re just getting started or if you’ve had a business Facebook Page for a while, it can be a murky, confusing place to try to find customers and generate sales. But all is not lost. I’ll show you some of the steps to take to define your goals, grow your audience, and ultimately your business. Prioritize Your Business Objectives If your business is on Facebook, it’s there for a …Read More