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How To Use Your Facebook Profile with Custom List

Lately, I’ve noticed a lot of posts by my Facebook friends that were not of interest or of relevance to me. Have you ever seen somebody start their status update with “Attention, high school friends!” or a variation thereof? This can be annoying to anybody who is not a part of your target audience – and it’s totally avoidable! Today on Payne’s Brain, I will be sharing with you a …Read More

Improve Your SEO with These 4 Tactics to Increase Your Backlinks

4 Tactics to Increase Your Backlinks When it comes to your website, it’s not enough to have your on-page SEO down with optimized content and meta tags. While using great keywords is certainly a step in the right direction, a single tactic alone won’t shoot you up to the top of the search rankings, unless you’re focusing on a long-tail or very specific keyword. One of the most valuable ways …Read More

Blogging For Business: Build Your Brand in a Few Hours a Week

Running a business can be extremely challenging – there are so many things that require attention. A store needs to look presentable no matter how many people come through, restaurants need all of their tables set, and you may even find yourself washing windows and cleaning toilets in the pursuit of making your business as attractive as it can be to your customer. It’s great to have high standards, but …Read More

How to Create a Social Media Content Calendar

Ever realized that it’s been a week since you posted something on your business’ Facebook page? When did you last share something on Instagram? Got caught up in a day of meetings and didn’t engage on LinkedIn? This is why you need a social media content calendar. There are many reasons to want to get your brand on social media: maybe you want to advertise your latest products or new …Read More

How to Attract Customers To Your Business On Facebook

Whether you’re just getting started or if you’ve had a business Facebook Page for a while, it can be a murky, confusing place to try to find customers and generate sales. But all is not lost. I’ll show you some of the steps to take to define your goals, grow your audience, and ultimately your business. Prioritize Your Business Objectives If your business is on Facebook, it’s there for a …Read More

11 Common Google Analytics Mistakes To Avoid

If you do any digital marketing, you know that you need to have some tracking software installed on your site so that you can properly analyze visits to your site. For most people, Google Analytics is the tool of choice. It’s not enough though to just add the tracking code to your site and call it a day. There are customizations that need to be made to ensure that you’re …Read More

3 Reasons Why A Business Should Outsource Their Digital Marketing

While everyone may have a different reason for thinking so, the general consensus is that 2016 was a pretty awful year. The one bright spot is that it’s now 2017, and we all have the ability to start fresh to outsource your digital marketing. The overarching goal of most businesses is to grow and expand, but especially when it comes to marketing, many find themselves without the time or resources …Read More

5 SEO Mistakes to Avoid Before Your Next Website Redesign

Mistakes are a part of life. It’s a fact. Like that time I got dressed in the dark and went to work with one blue sock and one black sock. Yep, mistake. They happen, but they don’t need to be a part of your website redesign experience. Especially SEO mistakes. Website redesigns are about more than just making it look good. Sure, having a fast, responsive site that’s rocking the …Read More

Instagram 101: An Introduction to Instagram

What social media entity is owned by Facebook, has 500 million monthly users, and is considered to be the single most important social network among American teenagers? If you said Instagram, you’re right. Instagram drives 58 times more engagement per follower than Facebook and 120 times more than Twitter. If you run a photography or other visual arts business, you’re probably already on Instagram, but no matter what kind of …Read More