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SEO vs SEM: Which is Better for Your Business?

One of the most incredibly powerful marketing tools on the internet is “search”. Every day millions and millions of searches happen on Google. I bet you got to this article through a Google search didn’t you? The chances are that if you are a local or online business, people will also be searching for your business too. Research on daily online search was conducted on a global scale in 2017. …Read More

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Improve Your SEO with These 4 Tactics to Increase Your Backlinks

4 Tactics to Increase Your Backlinks When it comes to your website, it’s not enough to have your on-page SEO down with optimized content and meta tags. While using great keywords is certainly a step in the right direction, a single tactic alone won’t shoot you up to the top of the search rankings, unless you’re focusing on a long-tail or very specific keyword. One of the most valuable ways …Read More

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5 SEO Mistakes to Avoid Before Your Next Website Redesign

Mistakes are a part of life. It’s a fact. Like that time I got dressed in the dark and went to work with one blue sock and one black sock. Yep, mistake. They happen, but they don’t need to be a part of your website redesign experience. Especially SEO mistakes. Website redesigns are about more than just making it look good. Sure, having a fast, responsive site that’s rocking the …Read More

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Inside The Brain – Week in Review June 5th

It’s raining here in St. John’s so it’s a great day to catch up on digital marketing. Here are several articles worth reading during a break from the work week: Social Media 5 tips for building a super-sticky Facebook page – Remember when “how to build sticky websites” articles were everywhere? Well, the goals for Facebook are different, and you risk being disappointed with your social marketing investment if you …Read More

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Inside The Brain – Week in Review May 22

While it’s hard to catch up on every news tidbit and how to in the world of Digital Marketing, below are several articles worth reading during a break from the work week: Social Media 5 Successful Twitter Marketing Campaigns You should know about – While Facebook gets a lot of the attention when it comes to ‘sexy’ marketing campaigns by brands, there are some great examples from Twitter, that show …Read More

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Inside The Brain – Week in Review May 14

While it’s hard to catch up on every news tidbit and how to in the world of Digital Marketing, below are several articles worth reading during a break from the work week: Social Media 10 Simple Tips for Facebook and Twitter Success – In a world defined largely by social media — from business reviews to cultural revolutions — you cannot simply be where your customers are for the sake …Read More

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