Sheldon Payne | Digital Marketing Coach
Guiding Digital Strategy
The success of your e-mail marketing and advertising campaign is often based on a set of complex elements. Nonetheless, several these problems could be proactively managed to make certain an optimized response. When creating your next email campaign, think about the following guidelines to take your email marketing campaigns to the next level. 1. Your …
This is the third blog post in my Google AdWords series. My first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing page selection. Your ad copy may be good enough to inspire a lead to click on it, but what happens then? Your landing page is …
This is the second blog post in my Google AdWords series. My first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some ideas on how to create your keyword list. Keywords and landing page selection go hand-in-hand: together, they determine your ad copy. It’s necessary to consider this …
Hiring a SEO Consultant (or company) can be one of the most critical decisions you make as an organization. Unlike an expensive newspaper or television ad that has a short shelf life, a good search engine optimization strategy can take months to impact your business in any positive manner but the results are well worth the …
How many of you tuned into the Super Bowl on Sunday just to watch the ads? I certainly did! The Super Bowl is an exciting event for us marketers because it really showcases some of the best work in our industry. It’s expensive to run an ad during the Super Bowl and there are more eyes …
Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become the quickest exit plan for your new or current business if not properly developed and managed. Setting up your first AdWords campaign can be …
With a client opening a brand new business this week, I began creating a social media presence from scratch. This can be a great challenge to businesses, both old and new, who have not had much experience in the social media sphere. With the beginning stages behind us and our client, what better time to offer …
Facebook has recently rolled out it’s Graph search feature. Here are the steps you need to take if you are concerned about your Facebook privacy to reduce the chance of appearing in search results from people you don’t know due to the privacy settings within your account. Step 1 – Click the “About” section from …
One of my favourite commercials in recent months is Apple’s “Photos Every Day” which is one of a series of ads where Apple displays the impact the Iphone has add in the world since it’s inception. You can watch it below. This ad in particular focuses on the Iphone’s picture taking feature and if you have …
There are a number of benefits to running a paid search campaign. First, the results are immediate, unlike natural listings resulting from any SEO efforts; your SEM campaign will drive qualified traffic to your site via Google, Yahoo, and MSN as soon as your campaign begins. Second, unlike some other advertising channels, we have total …
