Here’s my weekly recap of what happened in digital marketing world this week. This is a collection of favourite tweets and must read articles for those looking to stay up to date in this wild and fast pace industry.
Social Media
5 Pieces of Damn Good Advice for Social Media Marketers – As digital creative and social leaders, we need to step away from the computer and realize that our business, at the end of the day, is really all about communication and relationships – things that exist away from a computer screen.
SEM
What to Do if AdWords Says Your Landing Page Experience Is Below Average – Having a poor performing landing page is bad news – not only will Google be less likely to show your ads, but you are probably missing out on valuable conversions. It also negatively affects your Quality Scores, which means you end up paying more for each click.
SEO
5 Link Building Tactics to Improve Your Local Rankings – If you can build a solid local link profile, you can rank organically for universal search terms with local intent in your vertical.
Mobile Marketing
Mobile Wallets or Fully Digital Wallets? – In a multichannel environment that’s expected to persist for the foreseeable future, is a purely mobile wallet the right move? Or is the right solution one that matches consumers’ existing behavior rather than tries to anticipate and mold their future behavior?
Display Advertising
Why publishers’ ad experiences need to be more flexible– Once a new content experience is rolled out, an ad experience needs to be tried out with it. Sometimes that new experience doesn’t fit in the guidelines you’ve created.
App of the Week
Luminosity Brain Trainer
Lumosity Brain Trainer includes 10 brain games designed to enhance your cognitive abilities, including memory, processing speed, attention, flexibility, and problem solving. Playing our brain games a few minutes every day will help you achieve the best results.
Brain Power
6 Tips for Staying Supercharged – Sustained energy and razor sharp focus come from within, not from a caffeinated beverage or other external stimulants. Here are six ways to help you develop a core base of energy.
Quote of the Week
Digital Marketing Workshop – October 25th
The 2012 Holiday Season is Upon Us. Is Your Business Ready? This workshop will provide your company with hands on knowledge to prepare and promote your company during the busiest shopping season of the year.
Learn more here – http://newfoundmarketing-es2.eventbrite.com
About the Author
A Certified Google Adwords Professsional, Sheldon has been providing Small, Medium and Fortune 100 companies forward thinking digital marketing campaigns for over 8 years.
Prior to starting Newfound Marketing, Sheldon was the Digital Marketing Director for M5 Communications and has spent time in Montreal and London where he planned and delivered sound Digital Marketing strategies to Fortune 100 clients Hewlett Packard and Chevrolet Europe as part of their overall search marketing strategy.
