While it’s hard to catch up on every news tidbit and how to in the world of Digital Marketing, below are several articles worth reading during a break from the work week:
Social Media
10 Simple Tips for Facebook and Twitter Success – In a world defined largely by social media — from business reviews to cultural revolutions — you cannot simply be where your customers are for the sake of being there. You must be there for a reason, and that reason must not be entirely, if at all, self-serving.
7 Reasons Replacing a Website With Social Media Is Stupid – While social media is a powerful tool for marketing and building online reach for a business, it does not fill the shoes of a corporate website.
SEM/SEO
The Real Cost of Cheap SEO – With SEO, you typically get what you pay for. If you are paying £500 per month for SEO in a competitive field where your competitors are paying £5000, then you will not be getting the same amount of time spent on activity.
Why Small Businesses Should Link Out – A lot of advice has been written over the years telling you to never link out, and horde all the link juice for yourself. I disagree. You should link out as much and as often as you can, within reason. Here’s why.
Wellness Article of The Week
Multitasking Makes You Fat – Juggling multiple tasks at the office may impress your boss, but it could have unintended consequences for your waistline.
